Profile
Experience
- Apr 2010 - PresentVP Product / Inform TechnologiesInform is a digital media technology that instantly adds context to content and improves metrics around traffic, engagement, and revenue. Easy integration and automatic functionality enable publishers to do more with less effort. More than 70 leading media properties, including CBS, CNN, The Economist, and New York Daily News use Inform’s artificial intelligence and natural language processing to add content and context to their sites, as well as increase traffic, engagement and revenue. Inform searches millions of web pages - text, blogs, audio, and video - from across the web and connects them based on common topics. Inform is backed by Spark Capital, The Stephens Group, and Oklahoma Publishing Company.
• Lead development of a system that aggregates and publishes content (text, video, audio, and photos) dynamically based on hundreds of thousands of topics which can power widgets, site sections, or entire websites.
• Work with developers, business development, and our CEO to take new ideas and turn them into products in a structured, efficient manner.
• Create marketing materials and attend pitch meetings to win new business.
• Manage the setup and ongoing product collaboration with Inform’s enterprise media clients. - Sept 2009 - Apr 2010Director of Product / Inform Technologies
- May 2009 - Sept 2009Manager of Business Development / Inform Technologies• Generated new business and maintained relationships with major media publishers including CNN, CBS, NY Daily News, Postmedia (formerly Canwest), and Warner Bros.
• Managed integration of content syndication partnerships with Inform’s dynamic publishing system - Apr 2008 - May 2009Media Operations Associate / NameMediaNameMedia is digital media company that specializes in consolidating and improving valuable online communities, which are organized into verticals that are attractive to major brand advertisers such as Home Depot, Canon, Nikon, and SC Johnson & Son. NameMedia is backed by Highland Capital Partners.
• On-boarded and integrated new acquisitions into NameMedia Network.
• Conducted ad optimization and operations for 15+ niche community sites.
• Researched, analyzed, and reported on ad optimization, web analytics, and financials - Aug 2007 - Mar 2008New Business Assistant / Morrison & Foerster LLP• Managed the intake and filing of all engagement letters and conflict waivers.
• Designed a more efficient filing/clearance system for all engagement letters and conflict waivers.
• Provided direct support for attorneys and clients - Sept 2006 - May 2007Admissions Office Senior Intern / Vassar CollegeLead Information Sessions for groups of prospective students ranging in size of 5-200 people.
- Jun 2006 - Aug 2006Public Policy and Marketing Intern / The Family Van• Helped redesign and implement the marketing plan for The Family Van, a non-profit that provides healthcare for poor residents in Boston.
• Worked closely with the executive director on crafting marketing messages for clients, donors, and supporting institutions.
• Researched new healthcare policy initiatives and wrote reports on how The Family Van could be affected.
• Produced brochures, newsletters, and the 2005-2006 Annual Report with a team of staffers.
Education
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2003 - 2007Vassar CollegeBA in PhilosophyActivities: Vassar Colleg Rugby (Intercollegiate Div. II) 2003-2007- Captained Team 2005-2007, Student Government 2004-2005
Posts
T: This article has been earmarked for our blog for months in my g-mail. One of my favorite NBA pieces this year.

T: We somehow have 1,000 followers now. That calls for a fuzzy face self portrait.
A: I’m digging these board shorts from Patagonia. Just wish the 10” inseam was a 8”-9” inseam. $65.
Dessert Boots brought to you by the power of Google.
T: Thanks buddy. I should try this google thing some day.
Here it is folks, the new look for S/S 2011—dessert boots!
T: It’s been a little while since I’ve been on my blog grind (insert mandatory hip-hop reference) Sorry I got to this late Aaron Anonymous.
True, my birthday was last week. For my birthday, I got three seasons of The Wire on DVD, a book, and a gift certificate to Land’s End where I buy all of my slacks (pants?) for work. I also got a pair of blacked-out Sperry Top-Siders.
If I was to pick two things for my birthday, I would pick things that I could wear this summer:
1. Black Mocc Socks:
I’m going to be working all summer and I don’t feel like wearing socks or going sockless and stinking up all my shoes. Enter the Moccsock.
2. A suit for the summer wedding I’m attending.
I’m thinking navy, two button, notch lapel, center vent. I don’t know from where yet………
T: I don’t know a ton about fragrances. Personally, my ladyfriend bought me Polo Blue. She seems to like it.
T: Dessert boots sound delicious.
I tried it out a bunch this summer but I wasn’t able to pull it off. But, there are some who can:
T: I have to say Bean Boots or I will be kicked out of the menswear bloggers club. That would be a bummer because we have fondue at all of our meetings.
To see our write up on them, click here.
T: Not really. It would only work if one shade was much darker than the other. Otherwise, it looks like you are trying to create a suit that does not exist. Jeans are a slightly different story but if I was wearing a navy sportscoat, I would make sure to wear a pair of jeans that was VERY dark blue or light blue for the summer.
After a short break, expect MANY questions to be answered tomorrow.
T: Dress shoes in summer are so last year. For my birthday, my fiance bought me these. I will be working all summer and my wingtips need a rest. I don’t plan on wearing socks from now until Labor Day (mocsocks don’t count) and I plan on rocking these to my new job as often as I can.
Finally, you can never have enough boat shoes. I think this is my 4th pair of Top-Siders. Unlike my brown boat shoes, I haven’t seen anyone else in blacked-out Sperrys. However, I do currently live in Philadelphia where a tuxedo t-shirt is considered formal attire so I might not be up on all the trends.
A: It’s Tom’s and my birthday party this weekend, and there is no doubt that this will be sung at some point…
Man in the Mirror, Michael Jackson
http://www.zappos.com/converse-jack-purcell-cp-white-white
http://www.zappos.com/converse-jack-purcell-leather-white-navy?zlfid=111
A: Common Projects are a waste of money. If you’re going to drop the much money on shoes, you might as well get some dress shoes. They’ll last much longer.
As far as your choice goes, I’d go with the canvas ones. I think leather sneakers usually look better with jeans and “heavier” pants, but since it’s summer and you’ll likely be wearing a lot of chinos and shorts, I think the canvas ones will serve you better. Plus, the leather ones will make your feet sweat like whoa in the summer.
What's new in swim wear for 2011? I'm looking for just above the knee, slimmer leg, in the $25 and down range.
Thanks.
T: Not much is new in swim wear. Swim wear’s main functions are to keep your junk covered and to dry quickly. Almost all swim suits still do this.
A few tips for guys who plan on getting swim wear this summer:
1. The shorts should fall above the knee
2. No floral patterns
3. Unless you are fit, get a pair that does not have elastic in the waistband (unless you are trying to show off your muffin top).
4. Don’t spend a lot of money—they won’t last long no matter what you do
I like the pair here for 35 bones. Anyone else got some ideas on the cheap?
This ugliness is the closest Ive been able to find: http://amzn.com/B00273D1KE
Aaron,
I got nothing. The only thing I could find was the terrible redish one Tony made us wear in England with all the crests on it.
-Tom
This is the last question I’ll answer today. Sorry it’s been so long since my last real post. I would say button every button except the bottom one.
-Tom
T: Beeswax leather. Done.
T: At a price point like this, I would say that H&M would be your best bet.
www.idontneedasoul.tumblr.com
Dear Mr. Boy/Thorn,
Thanks so much for the love. I have two pieces of advice:
1. Produce more original content. If you develop a voice, people will come to your blog for a reason.
2. Edit your content more. If you post 15 times a day, posts that you work really hard on will be overlooked.
Good luck!
-Tom
Audio
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A: It’s Tom’s and my birthday party this weekend, and there is no doubt that this will be sung at some point… Man in the Mirror, Michael Jackson40 plays
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